Ed Hardy - A History

What Madonna, Britney Spears, Snoop Dogg and Sylvester Stallone all have in common? No, this is not romantic, the most recent scandal in Hollywood - In recent years a line of clothing was worn by all these celebrities and many others. This is not Gucci, Louis Vuitton or Burberry, Ed Hardy clothing is the hottest new brand by French designer Christian Audigier.

Ed Hardy clothing takes the name of the man who inspired the line, Don Ed Hardy. Hardy is considered one of the best tattoo artists in the world and around the tattoo, it is called "the godfather of modern tattoo". His Japanese meets American style is very original and highly sought after in the world.

Christian Audigier, who had already designed lines for brands such as Urban Outfitters, Diesel and Von Dutch, saw a great opportunity in the work of Hardy. He approached Hardy in 2004 with an idea for a clothing line around his art and tattoo work. Hardy Audigier licensed the use of his work, and Ed Hardy clothing was born.

Ed Hardy clothing quickly became a sensation in the world, but nobody took the new line of celebrity Hollywood elite. Madonna door Ed Hardy hats and t-shirts almost every day, and Britney Spears was recently filmed the designer of massive raids California warehouse.

The reason for this success is the unique style marketing Audigier. It networks, more than any other designer for clients to wear his clothes as often as possible. When one considers the frequency of some of these celebrities are photographed, it ends up being a very lucrative advertising. Give free merchandise is much cheaper than the fork hundreds of thousands of dollars for the same use of celebrities in advertising campaigns. In fact, the official website of the brand has a "Celebrity Gallery" section, which is a selection of photos Audigier with his celebrity clients.

The line is, however, not only for celebrities. As a designer is going, it is quite reasonably priced, with the daughter of t-shirts from $ 62 and $ 57 for men. It is also interesting to note that the entire range is based on a style of tattooing, which has suffered for decades, so that you can buy clothes, knowing that the series Ed Hardy will not be out of mode soon.